projects

Luxehaus

Developed a luxury home decor store for clients providing: brand strategy and identity; buying plan and purchasing; visual merchandising; marketing strategies; operation logistics; sales staff and product training; and developed interior design residential and commercial services.

Luxehaus Pop-Up boutiques

Branded and created temporary stores for the annual Aids Research Alliance annual gala fund raiser.

Artlab

Branded a hybrid urban, lifestyle/hair salon store. Services included: brand positioning and visual identity; product research, buying plan and purchasing.

Chroma Color Bar

Brand strategy and visual identity for unique hair color salon concept in partnership with Luxelab and L'Oréal.

High Profile Productions

Branding and marketing/PR services to create awareness
for a multi-use studio catering to media producers, photographers, event planners, and the arts community.

Sigerson and Morrison

R&D for expanding shoe/accessories line into the French market; analyzed demographics to position brand with local customer behaviors; researched logistics for operating in France; scouted for optimal store location; and collaborated on store design to maintain brand integrity.

Morgane Le Fay

Worked with sales staff to help develop a greater understanding of the brand and how to sell the concept and increase client base.

partial list of projects:

Coterie Consulting

Branding, marketing and research for commercial interior, furniture, lighting, textiles and wallpaper designers to improve and enhance brand presence and functionality of marketing tools; and outreach to connect designers to commercial and residential real estate opportunities.

Guerilla Atelier Luxury Lifestyle Boutique

Consultant Branding, Marketing and Operations Director.

Guerilla Galleries

Branding, Marketing and Co-producer for a series of pop-ups to test market bringing exclusive luxury brand designers to Downtown L.A.. Precursor to Guerilla Atelier

Natural History Museum of Los Angeles County

Analysis of the Museums' retail operations and revenue potential, providing operational business model solutions; merchandising; buying plans and proprietary product program to better align with the Museum brand and seasonal themes., To monetize the Museums' assets and create brand awareness developed and implemented revenue program of fine art photographic portfolios featuring the Museum's assets distributed through an outsourced retail platform.

36 Degrees Olive Oil

Brand strategy, naming, print and digital identity. Ongoing consulting to align business goals with brand platform, and expand into a multi-faceted lifestyle brand including marketing strategies for consumer and B2B retail; and developing ancillary product to boost revenues streams.

Melissa McClure | Jewelry Alchemy

Developed brand strategy and identity; produced debut launch event to launch the brand with consumer and buyers; ongoing marketing and global retail distribution.

Ellen Elphand Wellness

Brand Strategy and identity for Eastern Medicine practice. Developing digital and print marketing; and expanding offerings into a lifestyle brand and wellness destination.